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The New York TimesA Duane Reade in Brooklyn With a Beer BarCBX helped create a New York-centric brand and retail environment for the Duane Reade chain of drug stores – even going all the way to the trendy Williamsburg, Brooklyn location where they designed a store-within-a-store for a growler bar. LINK The New York Times, Letter to the EditorThe Royals, RebrandedCBX gives its opinion on how the Royal brand can be polished with the new faces of Kate and William. LINK Fast Company DesignFood for Thought: Rethinking our Nutrition FactsRick Barrack, Chief Creative Officer/Partner at CBX, offers some intriguing suggestions to present the Nutritional Label in a more concise and enlightening way. LINK Brandweek OpinionCan we Give the Mermaid a Break, Please?CBX's Gregg S. Lipman shows the positive side of Starbuck's new logo. "it's simple, ballsy and without the coffee to limit the product offering." LINK Advertising AgeWhat Generation Gap: AdAge CMO StrategyHas the "generation gap" become obsolete? Traditional marketing is no longer enough. Gregg Lipman of CBX suggests strategies successful companies can employ to win over "Generation Everyone." LINK Brandweek OpinionBMW Joins the No-Luck-With-Joy ClubWhile some brands are adept at adopting the simple theme of joy, others trip over it. Julia Beardwood shows how BMW's new commercials veer off the track. LINK The New York Times, Sunday BusinessA Hotel in Theory, With an Image in FactCarbone Smolan Agency used the "brand first" approach to create the basic ideas for a luxury resort from which all decisions about the hotel would follow. LINK |
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Fortune Small BusinessMascot MakeoverThe partners of Character explain how marketers can use story to energize their brands in this cover story/profile of their firm. PDF BrandweekWhat Was Old is New Again: Coricidin Makes a ComebackSchering-Plough's Coricidin is making a comeback with the help of new packaging designed by Dragon Rouge. PDF Advertising AgeThe Balancing Act of Building CharacterEvery effective brand character is built on a story framework. This requires a balance of creative and strategic thinking that will add to the equity bank for a long time to come. David Altschul, president, Character, articulates this in an Advertising Age Viewpoint. PDF The New York Times MagazineThe Story of O'sCheerios, one of America's favorite breakfast cereals enjoys "loyalty beyond reason." Looking at the brand as if it were a character led to the discovery that Cheerios wanted to enable family connection. This resulted in new advertising that stressed family and emotional connections as described in The New York Times magazine. PDF Fast CompanyBrands with CharacterHow do you bring a character to life? Fast Company asked Character, a firm that creates and revitalizes brand characters to name five things. PDF NPRRefilling the Role of Juan ValdezDavid Altschul, president, Character talks about how they helped the Colombian Coffee Federation replace its living icon, Juan Valdez. MP3 Cosmetic/Personal Care PackagingLatest Launches: Refreshing and SturdyHoliday gift sets for Bourjois Cosmetics and sold exclusively through Sephora stories include a Cocktails gift set and travel tins honoring four vacation destinations. Dragon Rouge, New York, created these unique package designs as reported in Cosmetic/Personal Care Packaging magazine. PDF |